Head of Paid Acquisition

Click&Boat is the European leader in boat rentals and part of Boats Group. It is hiring a Head of Paid Acquisition for its Barcelona office to own and scale its paid marketing strategy across all markets.

The role:

• Define and own the paid acquisition strategy (search, paid social, display/programmatic and app campaigns) across all markets
• Lead, mentor and grow a team of three Paid Acquisition Managers
• Own the paid media budget and P&L, allocating spend by market and channel and managing CAC and ROAS targets
• Work closely with the Global Group Head of Performance in Miami on global media strategy and shared vendor relationships
• Report to the Executive Board and Boats Group stakeholders on performance, strategy and investment decisions
• Collaborate with Product, Tech and Data teams on tracking, attribution and landing page optimisation
• Test new channels and formats, and assess where AI can improve targeting, bidding or creative performance

What's on offer:

• Permanent contract with hybrid working: office Monday to Thursday, remote on Fridays
• 23 days of paid leave plus 10 extra days off
• Restaurant tickets of €3.50 per worked day
• Flexible retribution and Wellhub sport and wellbeing discounts
• Boat licence
• Boat hire vouchers for friends and family, with no commission when you are on board and 50% commission for immediate family
• Free bike parking and discounted car parking

• 7+ years of experience in paid acquisition or performance marketing, ideally in a B2C, marketplace, e-commerce or travel environment
• 3+ years of experience managing a team
• Deep hands-on expertise across Google Ads, Meta Ads and programmatic/display, ideally in multi-market, multi-language contexts
• Strong analytical skills, including building and reading dashboards (Tableau or equivalent) and modelling CAC, LTV and ROAS
• Comfortable working in a matrixed, international organisation across time zones
• Excellent communication skills, including presenting to Board or C-level audiences
• Full proficiency in English
• Desirable: fluent Spanish or French, travel or marketplace experience, and experience within a global group structure