Digital Marketing Executive (Organic Growth)

The Royal Yachting Association is the national governing body for boating and watersports in the UK. This full-time role is based in Hamble, near Southampton, with hybrid working. You will support the RYA's organic growth strategy by creating, optimising and governing digital content across web and AI-powered search, reporting to the Digital Marketing Manager.

The role:

• Monitor and apply SEO best practice across content, technical SEO and site architecture
• Write and optimise digital content for search engines and AI-powered search experiences
• Carry out keyword, topic and audience research to find content opportunities
• Use analytics and search data to spot content gaps, track performance and recommend improvements
• Support content governance standards across the organisation and guide content creators on accessibility, usability and brand standards
• Work with digital agencies and partners to deliver technical SEO improvements
• Support the wider Digital Marketing Team in meeting its objectives

What's on offer:

• Salary of £30,000–£35,000 per annum, depending on experience
• 35 hours per week, Monday to Friday, with hybrid working
• 36 days holiday including public holidays (pro rata for part-time employees) and a birthday day off
• 10% RYA contribution to a personal pension scheme
• Free life insurance
• Discounts platform for retail, entertainment, holidays and gym membership
• Two paid volunteering days per year
• Free on-site electric vehicle charging
• Social events and RYA membership

• Experience applying SEO best practice across content, technical SEO and user experience
• Understanding of search intent, audience research and content optimisation
• Experience using Google Analytics 4 and Google Search Console
• Ability to analyse user behaviour and identify content improvements
• Excellent web writing, editing and communication skills
• Experience creating, managing or optimising digital content
• Ability to work with multiple stakeholders and manage competing priorities
• Educated to A-Level standard or equivalent
• Desirable: experience with SEO platforms such as Ahrefs, SEMrush or Screaming Frog
• Desirable: experience with enterprise CMS platforms such as Umbraco, Drupal or WordPress
• Desirable: degree-level qualification in marketing or a related discipline, or a CIM qualification