Digital Marketing Executive (Social Media) – Maternity Cover

The Royal Yachting Association (RYA) is the UK's national governing body for boating and watersports, based in Hamble near Southampton. It is looking for a Digital Marketing Executive to run its social media channels on a 12-month maternity cover contract, working full-time (35 hours per week, Monday to Friday) with hybrid working.

The role:

• Manage and grow the RYA's social media channels, including Facebook, Instagram and LinkedIn
• Plan, schedule and optimise content in line with campaigns, and maintain the content calendar
• Create post copy, captions, graphics, image assets and video content
• Work with internal teams, freelance creatives and agencies to deliver campaign assets
• Monitor community engagement and respond in the RYA's tone of voice
• Analyse channel and campaign performance and report with recommendations
• Support organic and paid social campaigns, including paid activity on Meta and TikTok with digital agencies
• Provide occasional out-of-hours support for events and live coverage, with time off in lieu

What's on offer:

• 36 days holiday including public holidays (pro rata for part-time staff)
• Birthday day off
• 10% employer contribution to a personal pension scheme
• Free life insurance
• Discounts platform for retail, entertainment, holidays and gym membership
• Two paid volunteering days per year
• Free on-site electric vehicle charging
• Social events and RYA membership

• Minimum two years' experience managing social media channels, in-house or agency-side
• Up-to-date experience with Meta (Facebook and Instagram) and LinkedIn
• Strong understanding of social media algorithms, trends, KPIs and best practice
• Experience developing and maintaining content calendars
• Excellent copywriting, content creation and storytelling skills
• Experience creating content with Canva and Adobe Creative Cloud
• Strong reporting and analytical skills
• Excellent communication and stakeholder management skills
• Ability to prioritise workload and manage multiple projects
• Educated to A-Level standard or equivalent
• Desirable: TikTok and YouTube experience, paid social campaign experience, Hootsuite, Google Analytics and Google Data Studio knowledge, a marketing degree or CIM qualification, and sailing, boating or watersports experience